How to Get People to Actually Read Your Emails
by MATT STOKES | APRIL 29, 2016
Whether you’re sending out a newsletter, doing some email marketing, or just trying to get a colleague to respond to you, you’ve surely experienced the perils of writing an email. How do you say the exact right thing, in the exact right way, to get the exact response you’re looking for?
The art of crafting the perfect email is, well, just that—an art. There is no science behind it, and different people respond to different things. Still, there are some easy steps you can take to send more effective emails.