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The Psychology of Why “Less Is More”

Even if your audience likes what you’re saying, when you give them too much information to process, they subconsciously lower their opinion of you. This applies not just to marketing but to all our interactions in life.

by MATT STOKES | MARCH 21, 2018

“Less is more” is repeated so often in discussions of marketing that it’s easy to ignore and dismiss as an empty cliché. But clichés often become clichés for a reason, and when you seriously consider whether less is more, you ask a fascinating question.

 

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