Being consistent and posting engaging content is important, but if you’re not interacting with people on social media, your efforts aren’t worth it.
Google AdWords has a free tool called Keyword Planner that you should always keep in mind when marketing online.
A neglected or ignored website can do more harm than good if it features out of date information or software.
Even if your audience likes what you’re saying, when you give them too much information to process, they subconsciously lower their opinion of you. This applies not just to marketing but to all our interactions in life.
The studio turned a routine announcement into a social media event… and we can actually learn a lot from their example.
How anyone can use a book to build their brand.
Many businesses are adding audio podcasting to the weapons in their marketing arsenal. Whether or not creating and maintaining a podcast to promote your business is worthwhile depends mainly on your capacity for creating new content, your budget, and the nature of your existing marketing.
One of my clients is a political organization that wanted to distribute its recommendations to voters on Election Day. Traditionally, this would be a “punch card”—a pocket-sized piece of sturdy cardboard paper clipped from a mailer or a newspaper ad. But we had a short turnaround time and we wanted to do something a little more modern, so we came up with the idea of encouraging voters to use their phones in the voting booth and pull up this organization’s recommendations that way.
My latest logo project was for a new organization called A to Z Consulting & Advocacy. Since the concept of “A to Z” has been used in many businesses and organization logos I wanted to be sure I gave this symbol plenty of thought to ensure its uniqueness.
Does your company need to be doing email marketing? Does it need to send out a newsletter? The answer, regardless of what kind of business you are engaged in, is almost certainly yes. In fact, many people think email marketing is the single most effective form of marketing or advertising.