It’s that time of year… when everybody gets inundated with cards. Which means yours needs to stand out.
Don’t make the mistake of saying which when you mean that.
Forget what you were taught in high school… you should never follow a period with two spaces.
Being consistent and posting engaging content is important, but if you’re not interacting with people on social media, your efforts aren’t worth it.
Google AdWords has a free tool called Keyword Planner that you should always keep in mind when marketing online.
A neglected or ignored website can do more harm than good if it features out of date information or software.
Even if your audience likes what you’re saying, when you give them too much information to process, they subconsciously lower their opinion of you. This applies not just to marketing but to all our interactions in life.
The studio turned a routine announcement into a social media event… and we can actually learn a lot from their example.
How anyone can use a book to build their brand.
Many businesses are adding audio podcasting to the weapons in their marketing arsenal. Whether or not creating and maintaining a podcast to promote your business is worthwhile depends mainly on your capacity for creating new content, your budget, and the nature of your existing marketing.