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Should You Be Podcasting?

Many businesses are adding audio podcasting to the weapons in their marketing arsenal. Whether or not creating and maintaining a podcast to promote your business is worthwhile depends mainly on your capacity for creating new content, your budget, and the nature of your existing marketing.

How to optimize a PDF for mobile devices

One of my clients is a political organization that wanted to distribute its recommendations to voters on Election Day. Traditionally, this would be a “punch card”—a pocket-sized piece of sturdy cardboard paper clipped from a mailer or a newspaper ad. But we had a short turnaround time and we wanted to do something a little more modern, so we came up with the idea of encouraging voters to use their phones in the voting booth and pull up this organization’s recommendations that way.

Things to Consider When Making a Logo Symbol

My latest logo project was for a new organization called A to Z Consulting & Advocacy. Since the concept of “A to Z” has been used in many businesses and organization logos I wanted to be sure I gave this symbol plenty of thought to ensure its uniqueness.

Do You Need a Newsletter?

Does your company need to be doing email marketing? Does it need to send out a newsletter? The answer, regardless of what kind of business you are engaged in, is almost certainly yes. In fact, many people think email marketing is the single most effective form of marketing or advertising.

Why Busy Attorneys Looking to Boost Their Marketing Game Need Ghostwriters

Most lawyers can write well—it comes with the territory. They also understand that “content is king,” and know that producing more client- and industry-focused content could go a long way to generate new business for their firms and grow their own personal brand. There’s just one problem: WHO HAS THE TIME? Most lawyers can write well—it comes with the territory. They also understand that “content is king,” and know that producing more client- and industry-focused content could go a long way to generate new business for their firms and grow their own personal brand. There’s just one problem: WHO HAS THE TIME? Answer: A professional ghostwriter does.

Why Your Mobile Site Needs Google AMP

Studies show that 40% of people browsing the internet on their phones will leave a website if it doesn’t load within three seconds. Three seconds! That’s why it’s so important to optimize your site to load quickly on mobile phones.