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The Psychology of Why “Less Is More”

The Psychology of Why “Less Is More”

The Psychology of Why “Less Is More”

Even if your audience likes what you’re saying, when you give them too much information to process, they subconsciously lower their opinion of you. This applies not just to marketing but to all our interactions in life.

by MATT STOKES | MARCH 21, 2018

“Less is more” is repeated so often in discussions of marketing that it’s easy to ignore and dismiss as an empty cliché. But clichés often become clichés for a reason, and when you seriously consider whether less is more, you ask a fascinating question.

 

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You—yes, you—should write a book.

You—yes, you—should write a book.

You—yes, you—should write a book.

How anyone can use a book to build their brand.

by MATT STOKES | MARCH 5, 2018

Do you need to write a book to promote your business?

The answer is not always going to be yes, but books are becoming increasingly useful as a marketing tool to show off your expertise and explain what you do in a more sophisticated setting.

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