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How to optimize a PDF for mobile devices

How to optimize a PDF for mobile devices

How to optimize a PDF for mobile devices

by MATT STOKES | JULY 27, 2017

One of my clients is a political organization that wanted to distribute its recommendations to voters on Election Day. Traditionally, this would be a “punch card”—a pocket-sized piece of sturdy cardboard paper clipped from a mailer or a newspaper ad. But we had a short turnaround time and we wanted to do something a little more modern, so we came up with the idea of encouraging voters to use their phones in the voting booth and pull up this organization’s recommendations that way.

I designed a nice-looking list of recommendations but, once I’d saved it as a PDF and pulled it up on my phone, I was frustrated that it wouldn’t fit a mobile screen.

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It looked something like this.

I wanted the image to appear designed for mobile phones—because, after all, that was its point for being. So I recreated the list in Adobe Illustrator as a graphic, using the dimensions for the most popular smart phones. I exported the final image as a PDF, pulled it up on my phone, and just like that, I’d found a quick, elegant solution.

mobile-pdf

Much better, with nothing cut off.

Final product ready to go, we uploaded the PDF to the organization’s website, and voters were able to enter the voting booth and pull up a sleek PDF optimized just for their phones.

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Things to Consider When Making a Logo Symbol

Things to Consider When Making a Logo Symbol

Things to Consider When Making a Logo Symbol

by LACI ROTH | JULY 14, 2017

My latest logo project was for a new organization called A to Z Consulting & Advocacy. Since the concept of “A to Z” has been used in many businesses and organization logos I wanted to be sure I gave this symbol plenty of thought to ensure its uniqueness.

Things I consider when formulating a new idea:

  • What’s been done before with similar components?
  • What is special about this company—what is the company’s essence?
  • How can I keep the overall look simple but impactful?

It’s important that all of the components used in a logo serve a symbolic purpose. This means not using shapes, swooshes, and lines that don’t help convey the company’s message or brand.

My client’s wish list:

  • Use the “A” and “Z” in the symbol in some way
  • Find a way to convey the ideas of “progress” and “a path forward” as these concepts are fundamental to the organization

The final logo symbol:

I’ve used two letter A’s to form a Z. The A’s also serve as arrows showing movement. By adding circles on either side of the Z, I was able to create to figures who appear to be using each other to help both figures propel forward.

 

 

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