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Optimizing a PDF for Mobile Devices

One of my clients is a political organization that wanted to distribute its recommendations to voters on Election Day. Traditionally, this would be a “punch card”—a pocket-sized piece of sturdy cardboard paper clipped from a mailer or a newspaper ad. But we had a short turnaround time and we wanted to do something a little more modern, so we came up with the idea of encouraging voters to use their phones in the voting booth and pull up this…

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Things to Consider When Making a Logo Symbol

My latest logo project was for a new organization called A to Z Consulting & Advocacy. Since the concept of “A to Z” has been used in many businesses and organization logos I wanted to be sure I gave this symbol plenty of thought to ensure its uniqueness. Things I consider to formulate a new idea: What’s been done before with similar components? What is special about this company—what is the company’s essence? How can I keep the overall look simple but impactful?…

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