Matt has nearly a decade of experience in the legal industry, working as a legal marketer, blogger, paralegal, and legal assistant. He has written teleplays for 60 episodes of the legal talk show Power of Attorney, produced for the New Orleans-based PBS affiliate WLAE.
Matt has written on subjects as diverse as law, politics, history, personal finance, sports, music, and pop culture. In 2012, he published his first novel, Generation Why, and he writes short fiction including the Kindle Single Thirsty, published in 2018. He also has extensive experience in audio production—producing music and podcasts—as well as video editing on both television and the internet.
In 2010 Matt received his Bachelors Degree from Louisiana State University, majoring in English with a concentration in Writing & Culture, and receiving a minor in Philosophy. He began working at his first law firm while pursuing his degree, beginning as a file clerk. He has worked as a paralegal in the practice areas of Environmental Law, Labor Law, ERISA Litigation, Personal Injury, Insurance, Family Law, and Estate Planning. He has marketed attorneys and law firms engaged in Personal Injury, Employment Law, Family Law, Estate Planning, and more.
To read Matt’s personal blog and fiction, visit his website www.mattstokes.net.
Posts by Matt:
Forget what you were taught in high school… you should never follow a period with two spaces.
Being consistent and posting engaging content is important, but if you’re not interacting with people on social media, your efforts aren’t worth it.
Google AdWords has a free tool called Keyword Planner that you should always keep in mind when marketing online.
Even if your audience likes what you’re saying, when you give them too much information to process, they subconsciously lower their opinion of you. This applies not just to marketing but to all our interactions in life.
The studio turned a routine announcement into a social media event… and we can actually learn a lot from their example.
How anyone can use a book to build their brand.
Many businesses are adding audio podcasting to the weapons in their marketing arsenal. Whether or not creating and maintaining a podcast to promote your business is worthwhile depends mainly on your capacity for creating new content, your budget, and the nature of your existing marketing.
One of my clients is a political organization that wanted to distribute its recommendations to voters on Election Day. Traditionally, this would be a “punch card”—a pocket-sized piece of sturdy cardboard paper clipped from a mailer or a newspaper ad. But we had a short turnaround time and we wanted to do something a little more modern, so we came up with the idea of encouraging voters to use their phones in the voting booth and pull up this organization’s recommendations that way.
Does your company need to be doing email marketing? Does it need to send out a newsletter? The answer, regardless of what kind of business you are engaged in, is almost certainly yes. In fact, many people think email marketing is the single most effective form of marketing or advertising.
Most lawyers can write well—it comes with the territory. They also understand that “content is king,” and know that producing more client- and industry-focused content could go a long way to generate new business for their firms and grow their own personal brand. There’s just one problem: WHO HAS THE TIME? Most lawyers can write well—it comes with the territory. They also understand that “content is king,” and know that producing more client- and industry-focused content could go a long way to generate new business for their firms and grow their own personal brand. There’s just one problem: WHO HAS THE TIME? Answer: A professional ghostwriter does.