Marketing Solutions for Boutique Law Firms
Lead Writer | Legal Marketing Specialist | Designer
Matt has nearly a decade of experience in the legal industry, working as a legal marketer, blogger, paralegal, and legal assistant. He has written teleplays for 60 episodes of the legal talk show Power of Attorney, produced for the New Orleans-based PBS affiliate WLAE.
Matt has written on subjects as diverse as law, politics, history, personal finance, sports, music, and pop culture. In 2012, he published his first novel, Generation Why, and he writes short fiction including the Kindle Single Thirsty, published in 2018. He also has extensive experience in audio production—producing music and podcasts—as well as video editing on both television and the internet.
In 2010 Matt received his Bachelors Degree from Louisiana State University, majoring in English with a concentration in Writing & Culture, and receiving a minor in Philosophy. He began working at his first law firm while pursuing his degree, beginning as a file clerk. He has worked as a paralegal in the practice areas of Environmental Law, Labor Law, ERISA Litigation, Personal Injury, Insurance, Family Law, and Estate Planning. He has marketed attorneys and law firms engaged in Personal Injury, Employment Law, Family Law, Estate Planning, and more.
To read Matt’s personal blog and fiction, visit his website www.mattstokes.net.
Posts by Matt:
One of my clients is a political organization that wanted to distribute its recommendations to voters on Election Day. Traditionally, this would be a “punch card”—a pocket-sized piece of sturdy cardboard paper clipped from a mailer or a newspaper ad. But we had a short turnaround time and we wanted to do something a little more modern, so we came up with the idea of encouraging voters to use their phones in the voting booth and pull up this organization’s recommendations that way.
Does your company need to be doing email marketing? Does it need to send out a newsletter? The answer, regardless of what kind of business you are engaged in, is almost certainly yes. In fact, many people think email marketing is the single most effective form of marketing or advertising.
Most lawyers can write well—it comes with the territory. They also understand that “content is king,” and know that producing more client- and industry-focused content could go a long way to generate new business for their firms and grow their own personal brand. There’s just one problem: WHO HAS THE TIME? Most lawyers can write well—it comes with the territory. They also understand that “content is king,” and know that producing more client- and industry-focused content could go a long way to generate new business for their firms and grow their own personal brand. There’s just one problem: WHO HAS THE TIME? Answer: A professional ghostwriter does.
Don’t burden your readers with hulky, bulky, intolerably long URLs.
Oreos turned a major eclipse in Britain into a marketing bonanza.
Make it as easy as possible, and point your clients to exactly the right place, to get the most engagement with your clients on social media.
Studies show that 40% of people browsing the internet on their phones will leave a website if it doesn’t load within three seconds. Three seconds! That’s why it’s so important to optimize your site to load quickly on mobile phones.
They are actually very different things.
Whether you’re sending out a newsletter, doing some email marketing, or just trying to get a colleague to respond to you, you’ve surely experienced the perils of writing an email. How do you say the exact right thing, in the exact right way, to get the exact response you’re looking for?
For most people, smartphones are basically an extra appendage. But we get so used to them that it’s easy to not notice ways to improve even their most basic smartphone functions. Among those most basic functions? Typing. Third-party keyboard apps (keyboards that do more than the default keyboard on your phone, that you’ll have to get through your app store) can make a pretty huge difference when it comes to typing on your phone.