What Is Search Engine Optimization? What are the basics?

Search Engine Optimization, or SEO, is a form of internet-based marketing whose goal is to help a website rise as high as possible in search results.

Think about your own search habits… When you search for something on the internet, do you scroll through all the pages of results, or do you just look at the top? If you’re like most people, you only look at the top results.

Getting your business’s website to the top of the search results should be one of the main focuses of your online marketing strategy.

How Does SEO Work?

Google and the other major search engines index every site on the web by sending out what they call robots (also called spiders, crawlers, and bots). These robots are constantly indexing new data, absorbing every update that every website in the world makes.

The search engines use the data collected by their robots as part of the algorithms they use to rank the websites in search results. Websites are ranked by traffic, content, keywords, links, and a number of other criteria.

How Can We Help?

We can analyze the latest trends in SEO and help you devise a strategy and develop content to stay on top of it. Whether you’re starting a website from scratch or updating an existing one, we can help you with basic SEO analysis and strategies to help more potential customers find your business online.

 

If your company needs basic SEO, let us give you a quote.