Why Your Company Needs a Blog
Blogging is one of the most effective ways to keep your website fresh and to draw more attention for your business. Regularly publishing blog posts serves two major purposes:
1) Drives more traffic to your website
2) Engages your audience and builds trust with potential customers
New blog posts are an excellent way of optimizing your website for the search engine algorithms. They let Google, Yahoo, and Bing know that your website is active, filled with new and relevant content, and this helps your website move up in the search result rankings… which means more traffic to your website.
Writing For Readers, Not Robots
But attracting search engines is just one element of blogging. The most important thing to keep in mind about blogging is that you have to give your audience something they’ll actually want to read.
More and more consumers are relying on blogs to help them make their purchasing and hiring decisions. You need a way to connect to them, and what better way than to show off your expertise in a well-written, high-quality blog post?
They also help business owners connect with their existing clients and potential new customers. They show off the business owner’s expertise on a given subject, or else help readers get to know the company better through compelling, original content. So it’s very important that businesses produce writing that is interesting to ordinary people, that people will want to read, comment on, and share on their social media pages. This is one of the best and quickest ways to build your brand, and it’s a tool that, in 2015, no company—no matter how big or small—can do without.
Blogging prices and packages available here.
Samples of our blog writing are available upon request.
If your company needs a blog, or has a blog and wants some more content for it, let’s start brainstorming.